“Before COVID-19, our two brands were distinctly different,” Karkos says, explaining that SiriusXM originally was meant to be heard in the car as people spent their time driving around, busy with daily activities during the week. now reaches more than 100 million people with its audio products. Boosted by its acquisition of Pandora last year, the largest ad-supported audio entertainment streaming service in the U.S. The fact that they all also refer to the “safety of our homes” is not lost on Denise Karkos, chief marketing officer (CMO) at SiriusXM, the largest subscription-based broadcasting service in the U.S. Application Development and IntegrationĪ video compilation of television ads that big brands have created in response to the novel coronavirus is appropriately titled “ Every COVID-19 commercial is exactly the same.” Most are peppered with clichés: “We’re in this together,” “we’re here for you,” “we’re living in unprecedented times.”.Governance, Risk, Compliance (GRC), and Cybersecurity.Accounts Receivable, Billing and Revenue Management.
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